Privacy Policy

At Zed-King Institute of Fire And Safety, your privacy is important to us. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, submit an inquiry, or engage our fire safety services. By using our website, you consent to the practices described in this policy.

1. Information We Collect

Information You Provide

When you submit an inquiry through our website, we collect the details you enter in the inquiry form, which includes:

• •Full name
• •Mobile number / phone number
• •The service you are interested in (e.g., extinguishers, alarms, hydrants, AMC, training, Fire NOC)
• •Site address where the service or inspection is required
• •Any requirements or project details you describe in the message field
• •The page of our website you submitted the form from (used to route your inquiry correctly)

We also receive the personal details you share directly with us through phone calls, WhatsApp, or email correspondence when you contact us.

Information Automatically Collected

• •Browser type, device information, and operating system
• •IP address and approximate geographic location
• •Pages visited, time spent on the website, and referral sources
• •Cookies and similar tracking technologies (see Section 8)

2. How We Use Your Information

We use the collected information for the following purposes:

• •Responding to your service inquiries and providing quotations
• •Scheduling and conducting site inspections
• •Delivering fire safety services including installations, maintenance, and training
• •Communicating important updates about your projects or AMC coverage
• •Improving our website experience and service offerings
• •Measuring website usage with privacy-focused analytics tools such as Google Analytics 4
• •Delivering our own advertising through platforms such as Google Ads and Meta (Facebook / Instagram) Ads, including ad measurement and remarketing
• •Complying with legal and regulatory obligations
• •Processing emergency support requests from AMC clients

3. Sharing of Information

We do not sell, trade, or rent your personal information to third parties. We may share your data only in the following circumstances:

• •Service Partners: Limited information may be shared with equipment manufacturers or subcontractors strictly for fulfilling your service requirements
• •Legal Compliance: We may disclose information if required by law, court order, or government authority
• •Business Transfer: In the event of a merger, acquisition, or sale of assets, personal data may be transferred as part of the transaction

4. Data Storage & Security

We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These include:

• •Secure storage of inquiry data and client records
• •Access restricted to authorized personnel only
• •Regular review of data handling practices
• •Secure communication channels for sensitive information

While we strive to protect your data, no internet-based system is 100% secure. We encourage you to exercise caution when sharing information online.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including providing our services, maintaining business records, and complying with legal obligations. Inquiry data from users who do not proceed with a service engagement may be retained for up to 12 months for follow-up purposes. Active client data is retained for the duration of the service relationship plus a reasonable period thereafter for record-keeping.

6. Your Rights

You have the right to:

• •Request access to the personal information we hold about you
• •Request correction of inaccurate or incomplete information
• •Request deletion of your personal data, subject to legal retention requirements
• •Withdraw consent for marketing communications at any time
• •Lodge a complaint with the relevant data protection authority if you believe your rights have been violated

To exercise any of these rights, please contact us using the information provided in Section 11.

7. Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently received information from a child, we will delete it promptly.

8. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience, analyze website traffic, and understand how visitors use the site. All external tracking tools — including Google Analytics 4 (our analytics account, with Measurement ID G-TYQ9VPZ3EC) and the Google Fonts used for styling — set and read data under their own privacy policies. You can control or delete cookies through your browser's settings. Disabling cookies may affect certain website functionalities.

If we run online advertising, the advertising platforms we use (such as Google Ads or Meta Ads) may place their own cookies or pixels to measure ad performance and to show personalised advertising. You can opt out of personalised advertising through the controls provided by each platform (for example, Google Ads Settings or Meta Ad Preferences). Whenever we activate such advertising, we will update this section and the relevant date on this page.

9. Third-Party Services & Links

Our website may include embedded content or links to third-party services, including:

• •Google Analytics 4 — for anonymised website usage measurement
• •Google Maps — for location display
• •Google Fonts — for styling
• •Social media platforms (Facebook, Instagram, YouTube)
• •WhatsApp Business — for business communication
• •Advertising platforms (Google Ads, Meta Ads) if and when we run online advertising

We are not responsible for the privacy practices of these external services. We encourage you to review their respective privacy policies before interacting with them.

10. Online Advertising & Retargeting

We advertise our own fire safety services on search engines and social media. When online advertising is active, the advertising platforms (e.g., Google Ads and Meta Ads) process data such as your approximate location, device type, and browsing behaviour to show you relevant ads and to measure their performance.

• •Ads are served on the platform you are using, not directly on this website
• •Pixels may be used to measure conversions and to build remarketing audiences
• •You can opt out of personalised advertising using the controls provided by the platform (Google Ads Settings, Meta Ad Preferences) or by managing your browser and device advertising settings
• •Any data collected by these platforms is processed under the platform's own privacy policy, not this one

12. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make significant changes, we will update the "Last Updated" date at the top of this page and notify you through appropriate channels if required. We encourage you to review this policy periodically.